Tag Archives: lief dagboek

Lief dagboek #86 – De laatste loodjes?


Goedemorgen! Inmiddels is het alweer negen uur wanneer ik dit typ. Ik had allang bezig kunnen zijn met het tentamen van morgen, maar stiekem zit ik nog aan mijn ontbijt. Tijd om nog even snel een blogje te typen voordat ik weer verder ga, want dit zijn de laatste loodjes! (als het goed is!) Continue reading

Role of Chief Data Officer: Essential so Why the Turnover?

The role of a chief analytics officer is one that is becoming increasingly more important, but it is still poorly defined and supported.

Much has been made about the demand for but lack of data scientists. However, the role of chief data officer is both underappreciated and essential. It’s also, it seems, hard to fill effectively.

The CDO role is a new one, believed to be first held by Cathryne Clay Doss at Capital One in 2002. Slowly, other major corporations hired their own CDOs, and the increasing tidal wave of data created daily has made the executive position an essential one.

“Being a CDO is a big responsibility. You are in charge of translating what the numbers your company is generating mean to the business as a whole,” said Carla Diaz, co-founder of Broadband Search. “They dictate your company’s operations and strategies as well, seeing as that the end result is how those decisions affect the overall business’s metrics.”

However, Gartner research has found that only half of CDO hires will be deemed successful and average tenure in the role is just 2.4 years. A variety of roadblocks, both internal and external, are making an executive position that is deemed increasingly important one that turns over quickly and has a coin toss’s odds of succeeding.

It’s not for lack of hiring. Two-thirds of the companies surveyed by NewVantage Partners in 2019 had a chief data officer in place, up from just 12% in 2012. Some firms are taking the role of chief data officer further with a chief data and analytics officer position.

Why the Turnover?

One issue is a lack of definition for the increasingly essential role — something that stood out in the NewVantage survey.

For example, 38% of responding firms said they want an external change agent in the role of chief data officer, while 32% are looking for a company insider. Nearly half of the respondents said they see their CDO as having primary responsibility for data at the organization, but 28% didn’t define a particular single point of accountability and about the same amount said the role should combine several characteristics. Only 11% of firms had assigned the role a revenue responsibility. And 17.5% of responding executives thought the role itself was either interim or unnecessary — up from 12% just a year earlier.

The CDO job is often expected to contain a variety of responsibilities across many different business functions. Data from Gartner shows that CDOs reported responsibilities that ran the gamut from data quality and governance to strategy, data science and thought leadership. Past research has shown that CDOs are often expected to include data analytics, monetization, application development, data architecture and data ethics among other roles, said Miranda Yan, founder of VinPit. “The organization should make the role of CDOs clear and achievable,” Yan said. “The organization should be clear about its requirements, and they should hire accordingly.”

Beyond their own business, CDOs must also track developments in their sector and even more broadly. “I think it goes without saying that being a CDO isn’t simply about understanding your company’s place within the economy and sector you’re working in, but the economic landscape as a whole,” Diaz said. “One of the CDOs I worked closely with before has stated that in their position, they almost have to be like seers for the business.”

Part of the problem may be that fewer enterprises are defining themselves as data driven. In 2019, only 31% of enterprises told NewVantage they are data driven, down from 37% in 2017 and 32% in 2018. It’s hard to justify focusing on your CDO hire, or hiring for the role at all, if you don’t see data as essential to your business operations.

But it’s also a mistake to classify the CDO’s role as merely technological, said Satya Sidhartha Parija, co-founder and CMO of DoctorSpring. “While CDOs generally come from a technological background, limiting the job to just that restricts the role’s potential,” Parija said. An effective CDO will be able to take a wider and more strategic approach, along with having independence and reliable funding for the office, he said.

CDO Benefits

Despite the challenges in defining the role, the benefits of a CDO to an organization are increasingly clear. Businesses with a chief data officer are twice as likely to have a clear digital strategy, according to a 2018 KPMG survey. That said, the executives themselves mostly rated those strategies as just moderately effective or worse, and mostly in early stages.

With CDOs increasingly showing up in the C-suite, organizations do have some control over whether or not they succeed — and stick around. The IT branch can support CDOs by developing and streamlining digital infrastructure to generate more accurate reports, Diaz said. Those reports will, in turn, help the CDO develop better plans and goals for the company.

CDOs also provide a competitive advantage. Two-thirds of firms with a chief data officer say they’re beating their rivals in market share and data-driven innovation, an IBM survey found in 2016. When these executives have both the support of IT and the expertise to effectively track industry developments and apply them to the enterprise’s data strategy, the role’s increasing perception as essential is justified.

What is good logistics and how can I improve my supply chain?

I’ve worked with supply chain management and logistics for more than 15 years. And during this time, people have often asked me what constitutes good logistics. Mostly because they want to know how to improve their own supply chain. So I decided it was time to share my thoughts on the matter. And hopefully this article will offer some insight and help you improve your own supply chain.

So, what is good logistics?

In an ideal world, your shipments would arrive instantaneously, cost next to nothing and be 100% reliable. Preferably without having any impact on the environment whatsoever. However, when reality kicks in you will realise that there will always be a trade-off. At the end of the day, you’re going to have to decide what matters most to you and your company in terms of cost, speed, reliability and sustainability.

What questions should I ask myself, as a transportation manager, before planning a logistics chain?

What is the first thing you should do before planning a logistics chain? My advice here is to start by taking a step back to examine your entire supply chain. Because it’s hard to successfully streamline one process without seeing how that might impact all of the related processes. The next step involves asking yourself what your main objectives are. What is it you want to achieve? Take a really good look at your goals, design a business strategy that will help you to achieve those goals and then set up your logistics chain around that.

Pinpointing your main logistics priority is key to improving your supply chain

This is where those parameters of cost, speed and reliability come into play. Use them as your starting point when planning the logistics chain and ask yourself which of them is most important to you. Regardless of whether cost, speed or reliability is your main priority, don’t forget to take sustainability into account. Reducing your environmental impact is not only crucial for the planet, it’s also important for your business. A good way to pinpoint your logistics priority is by imagining that you’re balancing those parameters on a three-dimensional weighing scale. Depending on whether you choose the fastest shipment, the cheapest shipment or the highest quality shipment as your main priority, that choice will affect the other two. For example, if you want the fastest transportation, then start looking at air shipments. Or perhaps you already know that you aren’t going to be the fastest, so be the most sustainable! And start looking into the most sustainable transportation options, like sea shipping and rail cargo.

If price is your main logistics priority, then look beyond the direct costs

One common mistake companies make when planning logistics, is placing too much focus on direct costs, i.e. the actual transportation costs. Whereas, in this industry, it’s the potential indirect costs you need to look out for. Say you work in the retail industry, for example. You’ve been planning your range of holiday season articles for months. You’ve spent a hefty proportion of your marketing budget on pre-Christmas television ads and direct marketing. And you’re relying on the sales revenues from those goods to cover your investments. Imagine the financial impact of your shipment not arriving on time, just because you wanted to save a few quid on your initial transportation cost. I imagine it would be slightly more of a challenge selling Christmas jumpers at full price in January. Get the best vehicle deals at T&M Buy Now.

Streamline your supply chain processes by looking at the bigger picture

At the end of the day, you have to look at the bigger picture to find your priorities. The above scenario, for example, demonstrates that reliability of service and delivery precision are particularly important in the retail industry around certain dates. Whenever I discuss supply chains, planning and streamlining logistics with customers, I often talk to them about this. It’s all about pinpointing your logistics priority and working everything else around it.

Lief dagboek #81 – Een soort van treinblogje


Het is zondagavond, kwart voor negen en ik ben weer onderweg naar Nijmegen. Ik zit in de stiltecoupé en dat vind ik eigenlijk wel heerlijk. Nu kan ik ongestoord wat ratelen op mijn laptop en is dat een van de weinige geluiden die ik hoor om me heen. Het weekend is alweer voorbij én een nieuwe week staat voor de deur. Tijd voor weer een ‘Lief dagboek’ blogje, dit keer vanuit de trein. Continue reading

Lief dagboek #79 – Het was weer eens een weekje stil


En toen wist ik ineens niet meer zo goed wat ik moest typen. Heb ik net bergen aan foto’s gemaakt, supermooie bestemmingen mogen bezoeken. Leek de hele zin in het schrijven even weg. Of ja, ik wilde wel graag schrijven maar op de een of andere manier kwam het maar niet uit mijn vingers.  Continue reading

Lief dagboek #72 – Eindelijk weer!

Hallo!! Eindelijk, ik heb weer even de tijd gevonden om op het toetsenbord te ratelen voor mijn blog. Want, het is een enorm drukke tijd geweest de afgelopen maand. Zo is het alweer meer dan een maand geleden dat ik de schreef in mijn digitale dagboek. Tijd om dat weer eens te doen, want ik heb ondertussen niet stil gezeten! Continue reading

Lief dagboek #70 – Eerste Paasdag en Boer zoekt vrouw!


Het is alweer zover, eerste paasdag zit er op. Normaal ben ik nooit zo met Pasen bezig geweest, maar door mijn stage heb ik er al lang naar uitgekeken. Door al die recepten die voorbij zijn gekomen tijdens mijn dagen op stage kreeg ik er gewoon zin in om ook zelf dingen te organiseren. Tijd om jullie te vertellen over mijn eerste paasdag én Boer zoekt vrouw! Want na al die bezoekjes was dat natuurlijk even genieten voor de buis! Continue reading

Lief dagboek #63 – Geen vakantie dit jaar?


Zondag, het zonnetje schijnt en ik kruip voor de zevende dag op rij weer achter de computer. Oeps. Ik had graag een dagje zonder gewild, maar ook wilde ik graag een blogje online op maandag. Dus was de keuze snel gemaakt. Tijd om jullie weer mee te nemen in mijn digitale dagboek. Lees je mee? Continue reading